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10 LESSONS FROM THE 2011 WEBBY WINNERS

By Oliver Milman

 

With nearly 70 categories, attracting close to 10,000 entries from 60 countries, the Webby Awards don’t exactly provide a bite-sized snapshot of what defines the world’s top websites.

 
 

Nevertheless, the awards consistently assemble the best online practitioners on the planet. The awards are also a rarity in the online world due to their relative longevity – the first Webbys were held in 1997 when then-unknown sites such as Salon and IMDB were honoured.

 
 

Recently, Freelancer.com scooped the employment category prize for 2011. So what do online start-ups need to do to follow in Freelancer’s footsteps? We’ve sifted through the category winners and spoken to the experts to uncover the 10 key lessons you should be taking from Webby’s class of 2011.

  
 

1. No business should ignore the web

 
 

If you expect the Webbys to be stuffed full of Silicon Valley tech start-ups that weren’t around in the days when hash tags were just obscure keys on a keyboard, you’d be wrong.

 
 

LegoAmerican Institute of Architects and The New Yorker all feature among winners. Even if you are in a ‘traditional’ business, you need an online presence.

 
 

“The blurred lines between digital and non-digital is over – we’re all in the digital space,” says Craig Hodges, founder of online marketing firm King Content.

 
 

“If you are a start-up today you must embrace the fact that your website is front and centre from not only a marketing perspective but also a business perspective.”

 
 

“It’s taken these ‘old-world’ brands a long time to understand this. Today’s start-up just has to do it.”

 

 

READ TIPS 2-10 HERE

 

TIPS FOR ENTREPRENEURS FROM HP STARTUP CENTRAL

 

“JUST GO FOR IT”

- Justine Moore

 

Justin Moore is an entrepreneur, angel and advisor who is currently the founder and CEO of Axcient.
In this video he shares his experiences and advice for aspiring entrepreneurs.

 

Click on the image to watch his message via YouTube

 


 

 

“DON’T TRY TO GET IT PERFECT THE FIRST TIME”

- Jim Pitkow

 

Jim Pitkow is the Co-Founder and CEO of Attributor, a company that provides the world’s first web-wide monitoring and enforcement platform. In this Tips for Entrepreneurs interview from HP Startup Central, he discusses today’s evolved landscape for innovation and offers entrepreneurs practical advice for success.

 

Click on the image to watch this interview via YouTube

 

                                                            

 


 

 

WONGA’S HIGH APR SPARKED CONTROVERSY

May 17, 2011

 

Insiders claim paper overruled judges’ decision due to concerns over controversial payday loans company.

 

The Telegraph was accused on Tuesday of vetoing an entrepreneurship award for the short-term credit website Wonga at a startup competition it sponsored because the newspaper executives allegedly felt they “couldn’t be associated” with the controversial company.

 

READ MORE

 

TECH CITY’S KEVIN EYRES: SHORT PROFILE

May 6, 2011

 

Kevin Eyres is the first mentor appointed to London’s Tech City. Who is Kevin Eyres?

 

Kevin Eyres has been appointed as the first mentor for Tech City, in London’s Shoreditch.

 

Kevin Eyres will be responsible for giving entrepreneurs advice and support to help them succeed with their tech startups, and is leading Tech City’s mentoring initiative.

But who is he?

 

READ MORE

 

‘SILICON MILKROUNDABOUT’ AIMS TO TEMPT TALENT AWAY FROM THE CITY

May 5, 2011

 

The milk round is the annual talent trawl of top British universities by big City institutions that are keen to cherry pick the best candidates for themselves. London’s tech startup community seeks to combat the brain-drain of skilled computer science graduates through its own “Silicon Milkroundabout” event.

 

The event aims to highlight to talented software developers the opportunities and benefits of working for innovative, entrepreneurial businesses who often struggle to find the right talent because it is gobbled up by the all-consuming machine that is the City or by digital giants like Google or Microsoft.

 

READ MORE

 

ANDROID TO SURPASS APPLE’S APP STORE IN SIZE BY AUGUST 2011: REPORT

May 5, 2011

 

There’s no doubt Android Market will at some point offer more applications for download and/or purchase than Apple’s App Store, as the latter’s growth has been slowing down of late, while the Android application store’s growth rate has been accelerating.

 

In a recent report, app store analytics company Distimo forecasted that Android would surpass the App Store in size before the end of July 2011.

 

Another research firm, Germany-based research2guidance, corroborates Distimo’s findings; the firm forecasts Android to blow past Apple’s App Store by August 2011.

 

READ MORE

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